Visual identity rebranding for Brak Barier, a foundation that aims to erase the borders between disabled and able-bodied people.
Tutors: Adam Świerżewski, Weronika Jastrzemska, Academy of Fine Arts Gdańsk, 2024
Visual identity rebranding for Brak Barier, a foundation that aims to erase the borders between disabled and able-bodied people.
Tutors: Adam Świerżewski, Weronika Jastrzemska, Academy of Fine Arts Gdańsk, 2024
BRAK BARIER FOUNDATION
BRAK BARIER
FOUNDATION
The foundation's new logo combines a contemporary, medium-bold font with the imagery of a balloon, symbolizing lightness, ease, and freedom. This carefully chosen mix of typography and iconography aims not only to reflect modernity and dynamism but also the deeply rooted values of the organization. By emphasizing lightness and openness in its visual message, the foundation highlights its constant pursuit of erasing boundaries and building bridges between disabled individuals and the rest of society, promoting inclusion and equality.
The foundation's new logo combines a contemporary, medium-bold font with the imagery of a balloon, symbolizing lightness, ease, and freedom. This carefully chosen mix of typography and iconography aims not only to reflect modernity and dynamism but also the deeply rooted values of the organization. By emphasizing lightness and openness in its visual message, the foundation highlights its constant pursuit of erasing boundaries and building bridges between disabled individuals and the rest of society, promoting inclusion and equality.
LOGO DESIGN
LOGO DESIGN
TT Commons Pro
TT Commons Pro
SOCIAL MEDIA CONTENT
SOCIAL MEDIA CONTENT
The concept of managing the foundation's social media profiles has been developed to align with the design guidelines, emphasizing modernity, coherence, and visual aesthetics. The idea is to maintain a uniform and attractive brand image in the digital space and also focus on highlighting the foundation's key values such as freedom, integration, and equality. What’s more - the strategy incorporates the use of artificial intelligence to create realistic images that further enhance the foundation's message.
SOCIAL MEDIA CONTENT
The concept of managing the foundation's social media profiles has been developed to align with the design guidelines, emphasizing modernity, coherence, and visual aesthetics. The idea is to maintain a uniform and attractive brand image in the digital space and also focus on highlighting the foundation's key values such as freedom, integration, and equality. What’s more - the strategy incorporates the use of artificial intelligence to create realistic images that further enhance the foundation's message.