Rebranding and visual identity redesign for a polish film festival, which draws its name and inspiration from the figure of Ophelia, a character from Shakespeare's "Hamlet" which is closely associated with water, both in her life and in her tragic demise, where she is found in a stream, surrounded by flowers. The rebranding aims to depict the “OFF” character of the movies taking part in the festival. This approach seeks to attract a diverse audience, appealing to those drawn to the festival's specialized ambiance and the deep, often unexplored narratives similar to Ophelia's own story.
Tutors: Adam Świerżewski, Weronika Jastrzemska, Academy of Fine Arts Gdańsk, 2023
Rebranding and visual identity redesign for a polish film festival, which draws its name and inspiration from the figure of Ophelia, a character from Shakespeare's "Hamlet" which is closely associated with water, both in her life and in her tragic demise, where she is found in a stream, surrounded by flowers. The rebranding aims to depict the “OFF” character of the movies taking part in the festival. This approach seeks to attract a diverse audience, appealing to those drawn to the festival's specialized ambiance and the deep, often unexplored narratives similar to Ophelia's own story.
Tutors: Adam Świerżewski, Weronika Jastrzemska, Academy of Fine Arts Gdańsk, 2023
Rebranding and visual identity redesign for a polish film festival, which draws its name and inspiration from the figure of Ophelia, a character from Shakespeare's "Hamlet" which is closely associated with water, both in her life and in her tragic demise, where she is found in a stream, surrounded by flowers. The rebranding aims to depict the “OFF” character of the movies taking part in the festival. This approach seeks to attract a diverse audience, appealing to those drawn to the festival's specialized ambiance and the deep, often unexplored narratives similar to Ophelia's own story.
Tutors: Adam Świerżewski, Weronika Jastrzemska, Academy of Fine Arts Gdańsk, 2023
OFFELIADA FILM FESTIVAL
OFFELIADA
FILM FESTIVAL
OFFELIADA
FILM FESTIVAL
CY ExtraBold
CY ExtraBold
CY ExtraBold
Lisbeth Display Regular
Used to reflect the festival's alternative, non-commercial essence. Emphasizing the OFF word to capture its unique spirit and setting it apart from mainstream events.
Used to reflect the festival's alternative, non-commercial essence. Emphasizing the OFF word to capture its unique spirit and setting it apart from mainstream events.
Used to reflect the festival's alternative, non-commercial essence. Emphasizing the OFF word to capture its unique spirit and setting it apart from mainstream events.
Jittery and water-blurred font, echoing Ophelia's association with water, to evoke the fluid and ephemeral nature of her story and the festival's thematic focus.
LOGO DESIGN
LOGO DESIGN
LOGO DESIGN